February 27, 2019

Last days of A380

Recently the media reported that the aircraft manufacturer Airbus had announced it would end production of its A380 superjumbo passenger jet after failing to secure orders. It can happen to all companies, small or big. Forecasting sales/orders is not an easy task. Even a company like Airbus, employing about 130,000 people and being one of […]

January 23, 2019

Time to say good-bye

I said good-bye many times in my life. The Brazilian lyricist and novelist Paulo Coelho says: “If you’re brave enough to say goodbye, life will reward you with a new hello.” When I look back today: Coelho was right. At least in my cases. ☺ I built, grew and sold 5 of my companies and […]

December 26, 2018

A lifetime of breeding excellence

From davidaustinroses.co.uk: “In the early 1950s David Austin set out to create a more beautiful rose. Sixty years on, from a hobby breeder as a young teenager David Austin has gone on to breed a collection of roses renowned across the world. All David Austin roses have beautiful blooms and in most cases wonderful fragrance […]

August 23, 2018


oxforddictionaries(.)com defines “self-deception” as: The action or practice of allowing oneself to believe that a false or unvalidated feeling, idea, or situation is true. Almost all of the clients that I’ve advised to find a partner for their business were good salesmen; at least they were not bad salesmen. Some sold goods, slow or fast […]

June 28, 2018

Finding the best price for a work of art… or a company

Definition of “auction”: a process where potential buyers place competitive bids on assets or services The auction is the best way to find out what people are prepared to pay for an item that is unique or rare. Recently I have been visiting many art exhibitions because of an art project I am working on. […]

May 31, 2018

If your product were Moonlight Sonata…

Assume you are an artist… a painter, a photographer, a sculptor or a composer. Somebody who creates art. Let’s take the composer as an example. You know that you need a presence in the market and hence want to have a partner who will work with you to build your brand worldwide. The first thing […]

April 5, 2018

Which one is your “Happy Birthday”?

Nicole Pesce is an American pianist, keyboardist, composer and arranger, who entertains audiences with her unique blend of virtuosity and humor. Nicole’s YouTube “Happy Birthday Variations” video currently has over four million views. The variations are based on the styles of big masters like Beethoven, Chopin, Brahms, Bach and Mozart. They are all great but […]

February 1, 2018

Halep & Adidas: a case study for marketing

The Romanian tennis professional Simona Halep was the No. 1 player on the WTA Tour as she entered the Australian Open in January 2018. The news is that the 26-year-old doesn’t have a clothing sponsor for 2018. And it is a fact that top tennis players get millions of dollars worth of sponsorship contracts which […]

July 28, 2016

Picasso’s remuneration

My clients sometimes ask me: “Can’t we have your consultancy at a cheaper rate?” “Sure” I answer, “But first you have to tell me which part of my business life you do not need!” To explain my question I tell them the anecdote about Picasso: “Picasso was sitting in a café when an admirer approached […]

July 14, 2016

The last second basket

Assume you are watching a basketball game. Team A is losing 78 to 76 and it is the last 2 seconds in the game. At that point one player of team A, seeing the clock ticking its last seconds, throws the ball in the direction of team B’s basket. And it goes in as a […]