June 2, 2016

Tears for “Joy”

Beethoven premiered his Ninth Symphony on May 7, 1824 at the Kaerntnertortheater in Vienna. The most unique feature of “The Ninth” was the chorus and vocal soloists in the final movement. His “Ode to Joy” based on Friedrich Schiller’s poem has become one of the most recognized melodies. Although his deafness did not allow him […]

May 19, 2016

Say something

Christina Aguilera sings in her song Say Something: Say something, I’m giving up on you I’ll be the one, if you want me to It might be your social relationship or the business one, your friend or your company. They might stop talking to you. Then you might feel lonely and left out. And it […]

May 5, 2016

Hotel California

I assume most of you know this song by The Eagles. The ballad is about a man who stops at a hotel for the night: it’s the Hotel California. A mysterious woman greets him at the door. The woman is rich and fun loving, and her friends are beautiful. But at some point our guest […]

April 7, 2016

Bureaucratic barriers to marketing

I was invited as a speaker to talk about blogging and social media at the annual meeting of a worldwide operating company, active in its field for more than 30 years. People working on the local marketing side of the business were also attending the event. The company was spending big sums on its marketing […]

March 10, 2016

Law of Similarity

vocabulary.com describes Law of Similarity as “a Gestalt principle of organization holding that (other things being equal) parts of a stimulus field that are similar to each other tend to be perceived as belonging together as a unit.” In other words: if it looks like a duck, swims like a duck, and quacks like a […]

February 11, 2016

To retire or not to retire

From an article published in guardian.com: – Ivan Roitt, 87, is emeritus professor at Middlesex University’s Centre for Investigative and Diagnostic Oncology. – Jean Miller, 92, is cloakroom attendant at the Vidal Sassoon hair salon on Princes Square, Glasgow. – Tom Swan is 79 and runs Swan’s Sweet Shop in Renton, West Dunbartonshire. – Evdokia […]

January 21, 2016

Value of Ajax

Ajax is one of the important teams of the Dutch Football League. The team is known worldwide. Its brand value doesn’t decrease in the short term even if it loses a match. Ajax, just like any other brand, needs to be in the news to ensure the sustainability of its brand value. Of course, for […]

December 31, 2015

Toothbrush Test

From an article published in NYTimes by David Gelles on August 17th, 2014: “When deciding whether Google should spend millions or even billions of dollars in acquiring a new company, its chief executive, Larry Page, asks whether the acquisition passes the toothbrush test: Is it something you will use once or twice a day, and […]

December 17, 2015

7 hours

My client asked somewhat incredulously: “It will take seven hours?” Generally, this is the first question my clients ask when I inform them about the duration of the first meeting they will have with a potential acquirer who will be visiting their company. “Yes,” I say “Moreover, if you also include dinner you will be […]

December 3, 2015

I don’t want to celebrate your New Year!

I am among those who think that Mother’s Day, Father’s Day, New Year and even birthday celebrations have been turned into commercial events. I find it strange that we express our good wishes to people, to life and also to ourselves only on some certain days. I also do not really understand being happy just […]