I completely agree with the view expressed in an article in the Nov. 1987 issue of Ebony Magazine.
” One has to go back a while to recall a time when cars were simply means of transportation. [...] Today, cars are extensions of their owners. They make statements about the character and status of their owners.”
I don’t know much about cars. If I have any interest in the automotive industry, it is due to the advertisements given by this sector. I enjoy to follow how they position themselves in the market.
Without a question BMW is a very successful car manufacturer. I think that one of the reasons for this success can be explained by the following sentence of the above mentioned excerpt: “They (cars) elicit a wide range of emotions”. BMW knows how to find ways to satisfy the needs of the consumer for attaining such emotions.
Our clients go to the meetings with their prospective acquirers with a presentation, prepared by us. In addition to the information contained in this presentation, it is also an important “advertisement” document. An “advertisement” that focuses on the desires of the prospective acquirer to accelerate the process of turning this potential acquirer into a real one.
If you would like to view an interesting commercial about BMW that I found on Internet, please click here. (Audi fans might dislike it. )