July 14, 2011

Who pays?

Whoever he may be, we have to give him his due. :-)

If you approach the owner of a building on which you want to put outdoor advertisement and say “We want to hang our advertisement on your wall and we would like you to pay for this”, most probably he will immediately think of calling an ambulance for you.

Then, could you please explain to me why people are paying so much money to wear shirts and to carry bags, etc. with brand names on them?

Whoever he may be, we have to give him his due. I am talking about the person who thought about this application for the first time.

When we consider the walls of buildings and advertisement panels then the one who puts up the advertisement pays the money, but when we consider people then the egos pay. :-)

The owner of every prospective company, thinking of buying your company shares, is also a human being. If you can make him wear a “shirt” with the logo of your company and make him show off using this “shirt”, then he might be willing to pay you a lot of money.

How to achieve this? A bit of empathy, a bit of self-knowledge and a bit of persuasion ability could be enough. :-)

Whoever he may be, we have to give him his due.

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