May 19, 2020

The windmills of your mind

As the images unwind, like the circles that you find
In the windmills of your mind

This is how the lyrics of M. Legrand’s song “The Windmills of Your Mind” end. It’s from the 1968 movie “The Thomas Crown Affair” directed by N. Jewison, about a heist. A remake was released in 1999.

At the end of the film the investigator (Faye Dunaway) had to decide either to accept that she was unsuccessful or to follow the thief (Steve McQueen) to become his accomplice.

A worldwide crisis in the markets, like the one caused by Coronavirus, might be putting you, as an entrepreneur, in a similar dilemma. The conditions around your business might be leaving you with unappealing decision options. For example: on one side accepting that you’ve to close shop; on the other side downsizing with the hope of surviving the emotional and financial results of such an operation.

If you’re in such a position, you should be aware that these are not “normal” times. In “abnormal” times there may be “abnormal” solutions. For example, those who wouldn’t visit your neighborhood before the crisis, in the light of the new conditions, may now want to be your partner. To break the dilemma one has to find solutions beyond the “normal”.

The song of the blog: Alison Moyet – The Windmills of Your Mind

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