March 10, 2016

Law of Similarity

vocabulary.com describes Law of Similarity as “a Gestalt principle of organization holding that (other things being equal) parts of a stimulus field that are similar to each other tend to be perceived as belonging together as a unit.” In other words: if it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. ☺

In business life when we hear the words “We are interested in your company” we usually interpret it as the initial phase of an acquisition process. And usually we are wrong.

“We are interested in your company” may be stemming from various thoughts like the ones listed below but in order to attract our interest they might start to communicate with us as if they are interested in an acquisition:
- We want to enter your market but first let us learn from you the basic information about the market
- We only want to collaborate with you
- We want to learn about your products / employees / technology, etc.

In other words: if something starts like an acquisition, communicates like an acquisition, and develops like an acquisition process, there is not always an acquisition in the making.

The oldie of the week: Bob Marley & the Wailers – Could You Be Loved (1980)

Leave a comment

Your email address will not be published. Required fields are marked *