August 28, 2014

You have the key

I got a brand new pair of roller skates,
You got a brand new key.
I think that we should get together and try them out, to see…

These are lyrics from Melanie’s song Brand New Key, a hit in 1971. The roller skates in question would have been children’s quad skates, which were clamped to the soles of ordinary shoes. The clamps were tightened with a special “key” that was basically a very simple socket wrench.

The part of these lyrics that interest me is “we should get together and try them out…” There are various reasons for many companies to get together and try out a partnership.

Some of the reasons are very obvious. Company A, for example, might be producing goods at a cost-effective location with an hourly cost of 5 Euros, but with a relatively small market to sell to. Company B has the ability to sell a similar product to a huge market, but has hourly costs of 25 Euros at its current location. Company A has the roller skates, Company B has the key.

The list of possible mutual benefits in business is long, and usually not limited to one key. That’s why you should go out and profile hundreds of possible companies who could benefit you, and then choose the best-fitting one. And that applies if you want to grow your company faster, or if you want to leave it faster. ☺

If you want to listen to Brand New Key please click here.

The oldie of the week: Charlie Rich – Did You Happen To See The Most Beautiful Girl In The World (1973)

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