June 5, 2014

Facebook knows you’re courting

From an article published in LinkedIn: “Facebook’s data scientists were able to determine a very particular pattern when couples were courting, and when they had started a relationship. How? Simply by looking at the frequency of updates between two people.[…] In essence: “During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple. When the relationship starts (“day 0″), posts begin to decrease. […] Presumably, couples decide to spend more time together.” ☺

And this is exactly what happens when two companies want to merge too. There is a big increase in the document volume shared by the parties as they approach “day 0″. Whatever had to be learned is learned, all prices adjusted, risks are covered. One day agreements are signed and the two parties (assuming they still have the energy ☺) smile at each other and say “Hello partner!”

Though the real work is just starting. A high level of energy is required by all parties to be able to reach the goals that have been commonly set.

That is why I tell both parties before they start to approach the “day 0″ that they should keep everything as simple as possible and not let themselves to produce uncountable pages of paper usually under the influence of their various consultants.

As in the social life also in the business life after getting “married” the parties start to really talk to each other and the number of pages shared do decrease.

To read the LinkedIn article please click here.

The oldie of the week: Astrud Gilberto & Stan Getz – The Girl From Ipanema (1964)

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