March 13, 2014

Eating popcorn

According to a news report in The Guardian newspaper in UK: Eating popcorn in the cinema may be irritating […] for advertisers: a group of researchers from Cologne University has concluded that chewing makes us immune to film advertising.

The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practises its pronunciation.

However, according to the study […] this “inner speech” can be disturbed by chewing, rendering the repetition effect redundant.

So you know now: You should be careful if you want to spend your money on cinema ads. ☺ One of the main questions of potential buyers of your business is: How do you make yourself/your products/your services known to the market? For many SMEs cinema ads are out of reach. So they do not need to worry about popcorn. It is though important where and how they spend their marketing monies.

Many SME owners say that they do not need to give any ads or to have a budget for marketing since word of mouth is creating enough business for them. But usually they have no realistic answer to the question, why some of their competitors have grown more than they have in the last years.

To read the news report in The Guardian please click here.

The oldie of the week: Commodores – Nightshift (1985)

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