Whitney Houston, whom we have recently lost, says in the chorus part in one of her songs:
Oh, wanna dance with somebody / I wanna feel the heat with somebody /Yeah wanna dance with somebody / With somebody who loves me
Seeking an partner for your company necessitates a similar desire. You are looking for someone who will sweat with you in the company and who will like you.
Usually you meet two types of companies…. Either those who want to separate themselves from you in 3-5 years after obtaining their money’s worth… Or those who after spending a part of their time dancing with you wish to continue this dancing forever.
While the main drive for the dance in the first group is making a profit, it is generally growth of the company for those in the second one. While those in the first group bring in financing and some management knowledge, those in the second one promise to bring both money and support on technology, management, marketing, etc.
There is no rule stating which type of partner is better. Each company owner should decide for himself/herself the type of the dance partner that he/she wants. Of course, by being also aware of the type of the dance that he/she wants to perform…
If you would like to listen to Whitney Houston’s song I Wanna Dance With Somebody, please click here.
The oldie of the week: Sonny & Cher – I got you babe (1965)