August 23, 2012

“Don’t get married!”

In his column in the UK newspaper Guardian on Aug. 11, 2012 Ewan Morrison used the heading “what I’m thinking about … why capitalism wants us to stay single?” In this article he upholds the view that the capitalist system induces one to stay single as of the results of the researches made, which indicate that singles spend more than married people on per capita base.

When your business is about consultancy on company marriages, then you need to read all such essays carefully. :-) The approach to many features of marriages in social life is applicable also for company marriages.

The capitalist system may persuade one to stay single in social life as a way of increasing consumption. The main aim is ensuring growth through the increase of consumption. The aim of ensuring growth is also a must for companies. Looking at the issue from the point of view of production, it is seen that one of the most influential ways of securing growth in a company is achieved by merging the values of two companies so as to produce more than the addition of their separate productions; that is, by working more efficiently.

After reading the article of Ewan Morrison, I relaxed. It was not threatening my business. :-)  By the way, Ewan Morrison has a message for singles: “Say no to the seductions of the disposable singles market.”

To read the article of Ewan Morrison, please click here.

The oldie of the week: Roxette - Listen To Your Heart  (1988)

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