June 28, 2018

Finding the best price for a work of art… or a company

Definition of “auction”: a process where potential buyers place competitive bids on assets or services The auction is the best way to find out what people are prepared to pay for an item that is unique or rare. Recently I have been visiting many art exhibitions because of an art project I am working on. […]

May 31, 2018

If your product were Moonlight Sonata…

Assume you are an artist… a painter, a photographer, a sculptor or a composer. Somebody who creates art. Let’s take the composer as an example. You know that you need a presence in the market and hence want to have a partner who will work with you to build your brand worldwide. The first thing […]

April 5, 2018

Which one is your “Happy Birthday”?

Nicole Pesce is an American pianist, keyboardist, composer and arranger, who entertains audiences with her unique blend of virtuosity and humor. Nicole’s YouTube “Happy Birthday Variations” video currently has over four million views. The variations are based on the styles of big masters like Beethoven, Chopin, Brahms, Bach and Mozart. They are all great but […]

February 1, 2018

Halep & Adidas: a case study for marketing

The Romanian tennis professional Simona Halep was the No. 1 player on the WTA Tour as she entered the Australian Open in January 2018. The news is that the 26-year-old doesn’t have a clothing sponsor for 2018. And it is a fact that top tennis players get millions of dollars worth of sponsorship contracts which […]

July 28, 2016

Picasso’s remuneration

My clients sometimes ask me: “Can’t we have your consultancy at a cheaper rate?” “Sure” I answer, “But first you have to tell me which part of my business life you do not need!” To explain my question I tell them the anecdote about Picasso: “Picasso was sitting in a café when an admirer approached […]

July 14, 2016

The last second basket

Assume you are watching a basketball game. Team A is losing 78 to 76 and it is the last 2 seconds in the game. At that point one player of team A, seeing the clock ticking its last seconds, throws the ball in the direction of team B’s basket. And it goes in as a […]

June 16, 2016

Compatibility test for $199

On 26 May 2016 Meghan Nesmith in theguardian.com reported about a startup in the online dating service sector, Instant Chemistry, a company built on the premise that your DNA could help you to figure out whom to love. Instant Chemistry works like so: you and your partner sign up to receive a “relationship kit” containing […]

June 2, 2016

Tears for “Joy”

Beethoven premiered his Ninth Symphony on May 7, 1824 at the Kaerntnertortheater in Vienna. The most unique feature of “The Ninth” was the chorus and vocal soloists in the final movement. His “Ode to Joy” based on Friedrich Schiller’s poem has become one of the most recognized melodies. Although his deafness did not allow him […]

May 19, 2016

Say something

Christina Aguilera sings in her song Say Something: Say something, I’m giving up on you I’ll be the one, if you want me to It might be your social relationship or the business one, your friend or your company. They might stop talking to you. Then you might feel lonely and left out. And it […]

May 5, 2016

Hotel California

I assume most of you know this song by The Eagles. The ballad is about a man who stops at a hotel for the night: it’s the Hotel California. A mysterious woman greets him at the door. The woman is rich and fun loving, and her friends are beautiful. But at some point our guest […]